Jan. 29, 2021

Episode 13: Angelique Vélez | Breakups to Makeup + Hey Glowfriend

We're back this week with Episode 13. I sat down with my brilliant and dear friend, creator of My Makeup Mastermind, host of The Hey Glowfriend podcast, and CEO + founder of Breakups to Makeup, Angelique Vélez. We talk all about what it took to launch a cult-favorite beauty brand aka the original makeup clutch, getting on QVC, pivoting creatively and so.much.more. Enjoy! Breakups to Makeup: http://breakupstomakeup.com/ Hey Glowfriend (Listen to Angelique’s episode with Tiffany!): https://anchor.fm/glowfriend/episodes/INTERVIEW-8-MY-CHAT-WITH-TIFFANY-BARTOK-epj3g8 My Makeup Mastermind: https://breakupstomakeup.dropfunnels.com/mmm/join-now/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/look-behind-the-look-pod/support


We’re back this week with Episode 13. I sat down with my brilliant and dear friend, creator of My Makeup Mastermind, host of The Hey Glowfriend podcast, and CEO + founder of Breakups to Makeup, Angelique Vélez. We talk all about what it took to launch a cult-favorite beauty brand aka the original makeup clutch, getting on QVC, pivoting creatively and so.much.more. Enjoy! #breakupstomakeup #heyglowfriend #mymakeupmastermind #upcomingepisode #beautypodcast #makeupclutch Breakups to Makeup: http://breakupstomakeup.com/ Hey Glowfriend (Listen to Angelique’s episode with Tiffany!): https://anchor.fm/glowfriend/episodes... My Makeup Mastermind: https://breakupstomakeup.dropfunnels.... - Angelique and Tiffany met on Fall to Rise (Directed by Jayce Bartok). They also worked with fellow friend and makeup artist, Camelia Sealy. https://www.amazon.com/Fall-Rise-Kath... - Tiff brings out the OG Breakups to Makeup clutch and the 2021 newest look - How did she start Breakups to Makeup? Angelique started as a makeup artist 20 years ago. She started BTM in 2013 and launched it in 2015. And yes, there was an actual breakup involved. Her job as a makeup artist got her through. Then the mantras started coming to her…” Love Raised Me, Lipstick Saved Me” - Angelique is a smart businesswoman, she’s got her slogans trademarked and copyrighted. She also knew in the early days of Instagram how to make something Instagrammable. Angelique and Tiffany breakdown creative and business whole process A to Z. - Everybody loved the clutches immediately and wanted MORE. Did somebody say t-shirts? - Breakups to Makeup showcased The Makeup Show in Orlando for the first time before it got into NYC (where Sephora ultimately discovered her). Everything sold out. Kudos to Shelly at TMS! The community is so incredible there. - When Breakups to Makeup launched in Sephora, Angelique had just welcomed her son 2 months earlier. - ANOTHA ONE, the QVC milestone. In June 2020, Breakups to Makeup officially hit QVC! There’s something eternally iconic about selling your stuff on TV. Angelique shares the WHOLE process from auditioning to going live. - You can always guarantee every makeup artist will have their trusty Züca by their side. https://www.zuca.com/business-and-beauty - Angelique got some amazing advice, “You just gotta leave it on the table.” Know your worth and know when an opportunity is meant to be there. - What was filming for QVC like during quarantine? - When the pandemic hit, her business came to a stop. Then some other brilliant ideas came…My Makeup Mastermind and the Hey Glowfriend Podcast. - Angelique also sells LimeLife (a company by Alcone) https://www.limelifebyalcone.com/brea... - Hey Glowfriend: Balancing being a mom and a badass multi-passionate entrepreneur AND talking about it. - Angelique’s advice: Always be true to yourself. Your brand is YOU. You are the magic. - 3 things Angelique would tell any aspiring entrepreneur: Get administratively together (lawyer, trademarks, paperwork, patents, etc), if it’s an idea you can’t go a day without thinking about- DO IT! (don’t forget why you are doing what you’re doing), and you gotta dedicate time to progress (even 10 min a day).

Angelique Velez

Makeup Artist, CEO and Founder of Breakups2Makeup

Breakups to Makeup launched in June 2013 to spread the message that makeup is more than just a product but also a form of art. Makeup serves as a creative outlet to those applying, and livens the spirits of those wearing it.

From quirky products to empowering t-shirt slogans, Breakups to Makeup is more than just a brand, it is the possibility that no matter what happens you can chin-up and meet the horizon with direct gaze.

Breakups to Makeup stays on the forefront of fashion, accessories, and beauty with fun collections and new quirky sayings that launch seasonally. The products are not only popular to those interested in makeup, but for the fashion and accessory lover as well. Breakups to Makeup serves as a staple for self-expression.

To the person whose heart was broken and buried themselves in the darkest of places, to the cancer patient who has lost all her hair yet finds comfort in that perfect shade of lipstick, to the person who has a genuine love for makeup; Breakups to Makeup is for you.

Breakups to Makeup is the brainchild of accomplished makeup artist and professional educator Angelique Velez, whose knack for applying makeup turned into a passion and creative outlet. Her most life-altering decisions and impactful experiences culminate in this one artistic campaign intended to spread the message that makeup is far more than just mere face paint.

“As makeup artists, makeup is our form of art. It is our outlet and our release. No matter what we are going through in life it is the reason why we get out of bed. Makeup is a true form of art that let’s us not only express ourselves, but also makes others happy,” says Breakups to Makeup founder Angelique Velez.

“Personally, going through difficult times in my own life (ahem, a breakup), makeup literally saved me and served as my outlet to devote my time and energy. Many people don't understand that makeup to us is not "just" a product, but our creative outlet. I wanted to spread this message in a quirky way, hence the birth of B2M.”